
Make better retail decisions with real-time data
Cut the complexity: How can you use real-time data to make your business truly agile — without overwhelming employees or frustrating customers?
Retailers need to move fast, but agility is more than just speed. Making informed decisions at the right time is what keeps businesses competitive. This webinar will show you how to use real-time data in a way that makes sense for your business. Learn how to make better decisions, improve operations, and create stronger customer experiences while keeping things simple.
Join PhD Pernille Rydén and Fiftytwo’s solution architect Petter Auensen as they explore how retailers can use real-time data and technology to make better decisions and run more efficient operations.
What you’ll learn
- Fast & flow in action – how balancing speed with customer interactions keeps operations and teams working smoothly
- Using real-time data wisely – helping employees make informed, on-the-spot decisions without data overload
- Connecting systems and teams – ensuring alignment between the digital and physical resources in retail
- Preparing for constant change – what retailers need to do to stay ahead, from AI-driven personalization to shifting customer expectations
Why attend?
Retailers today must react faster than ever—however, fast must be accompanied by flow to generate true value to customers and retailers. Fast & flow thinking ensures that businesses do not just react but also make better decisions that lead to stronger operations and better customer experiences.
Hear real-world examples and learn how leading retailers are using real-time data to:
- Support employees with better decision-making
- Bridge the gap between technology and human interaction
- Avoid common challenges in digital transformation
Questions we'll cover
What is the fast & flow framework, and how can retailers use it?
What are the biggest technical mistakes retail leaders make today?
What are the key traits of companies that keep reinventing themselves digitally?
Meet the speakers

Pernille Rydén
Pernille Rydén helps businesses adapt to digital change with confidence. She specializes in real-time management and strategic decision-making, helping organizations make better use of technology and data while keeping people at the center.
She teaches at Copenhagen Business School, supervises at the Technical University of Denmark (DTU), and is a visiting researcher at USC Marshall School of Business. Her research explores how businesses can use real-time data to make better decisions, improve agility, and create stronger customer experiences.
At this webinar, Pernille will share insights on how retailers can apply the fast & flow framework to make smarter, real-time decisions without overwhelming employees or complicating operations.

Petter Auensen
With a lifelong background in grocery retail, Petter Auensen understands the real-world challenges retailers face. Having worked in store operations, chain management, and technology consulting, he knows how to bridge business needs with digital solutions.
For over 10 years, Petter has advised major grocery retailers in Norway and the UK, helping them turn real-time data into better decisions. As a solution architect at Fiftytwo, he focuses on creating technology that supports retail success and helps businesses stay competitive in a fast-changing market.
At this webinar, he will share hands-on insights into how retailers can use real-time data to empower employees and improve customer experiences.
Sign up now and learn how to cut the complexity and make your business agile!
When you have submitted the form, you will receive an e-mail with a link to the webinar so you can join us live on April 3, 2025.