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The world of retail

Industries

Industries

At Fiftytwo, we have a thorough understanding of the retail sector’s needs. That’s because of our vast experience developing and implementing retail POS solutions for over 30 years.  

We’ve successfully delivered our 52ViKING POS software for retail to many different areas of retail. Still, our focus is on the following four industries, whose needs, challenges, opportunities, and peculiarities we know inside out: 

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Grocery and Convenience 

The grocery and convenience industry uses 52ViKING for its reliability, stability, and high-volume transactions because there's no time for downtime in the industry’s high-volume environments. More than three million transactions seamlessly pass through 52ViKING POS software every day, and the bulk of them come from the grocery and convenience industry. 

For more than 30 years, Fiftytwo has provided 52ViKING retail POS solutions for retail giant Salling Group’s numerous Føtex, Bilka, and Salling stores in Denmark and their Netto stores in Denmark, Germany, and Poland. Danish retail enterprise Dagrofa also uses 52ViKING in their chains’ 500+ stores, and recently, Norway’s largest discount variety retailer by sales, Europris, has also switched to 52ViKING. 

Fast-growing mobility convenience chains OK+ (Denmark) and Best (Norway) use 52ViKING, as does a wide range of other grocery and convenience chains across the Nordics. 

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DIY (Do It Yourself)

In the DIY industry, distances within stores are often significant. Some articles may be so bulky or heavy that customers must pick them up at specialized collection points. Also, articles may be customized in-store to suit individual customers’ needs before they’re checked out. For example, wood planks may be cut to measure, or paints may be tinted to exact customer specifications. 

The diversity and size span of articles in the DIY industry, combined with a high number of sales to professionals, makes the DIY industry unique. So does the requirement for staff to be able to advise customers on their DIY projects as part of the sales process, as well as some articles in the DIY industry, which may be potentially dangerous or harmful. 

Leading DIY chains in the Nordics, like Bauhaus and Jem & Fix, use 52ViKING integrated POS systems and scalable POS systems to efficiently manage their diverse inventory and customer transactions. 

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Beauty

In the beauty industry, sales are often based on dialogs with customers, which is natural because, in beauty stores, many sales begin at the shelves rather than at checkouts. Staff advice often plays a significant part when customers select articles. 

That’s why the flexibility of using mobile POS solutions can be a great advantage in beauty stores. Not only do MPOSs provide the same feature set as stationary POS software for retail, but they can also include the same integrations with webshops, loyalty programs, etc., so staff can smoothly access customer profiles, endless aisles, etc., during any customer dialog. 

Any type of POS software in the beauty industry must be able to calculate prices lightning fast because the industry is known for its often highly complex discount and campaign structures, which may also involve personalized loyalty-based offers. Staff must be able to scan articles in any order and instantly get their customers the best prices. 

Leading Danish beauty industry player Matas is an excellent example of a beauty chain that successfully uses a 52ViKING POS software solution with MPOS to provide outstanding customer experiences and achieve impressive basket sizes. 

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Non-food

In the non-food industry, 52ViKING POS software solutions help a broad range of retail organizations handle thousands of complex transactions every day. 

The great diversity of the non-food industry calls not only for ultra-fast retail transaction processing but also for a high degree of flexibility to suit non-food retailers’ individual needs for specialized departments requiring customized POS user interfaces, returns and exchange handling, gift card processing, article grouping for campaign and discount setup, and more. 

Fiftytwo is known for its secure POS solutions and retail technology experts who ensure that retailers can maintain operational excellence and adapt to changing market demands. Our unified commerce and omnichannel retail technology integrates seamlessly with various sales channels, providing a consistent and efficient customer experience. 

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